As retailers and hospitality venues faced growing pressure to differentiate in the mid-2010s, Wi-Fi analytics emerged as a critical enabler of customer experience and operational insight...
At its core, Wi-Fi analytics involves collecting metadata from clients connected to wireless networks...
Retailers began using footfall analytics to understand how customers moved within a store...
By 2016, businesses faced increased scrutiny around what kind of data they were collecting...
To successfully implement Wi-Fi analytics, networks must be properly segmented...